Rising Star Awards 2022 - Winners

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Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
Here’s what lies ahead for the new owner of Bisleri
Pepsi forays into the world of NFTs with ‘Pepsi Black Zero Sugar’ collection
In Digital
Doritos ties up with Call of Duty Mobile to launch new offer for gaming enthusiasts
Salman Khan vouches for the extra fizz in Pepsi in its latest campaign
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
BBH India onboards Himanshu Saxena as COO and Managing Director
Mirchi appoints Yatish Mehrishi as CEO
In Radio
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Is it high time for A&M industry events and awards to shift focus to Delhi-NCR?
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Airtel Ads demonstrates immersive VR advertisement powered by 5G
Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
7UP’s ‘Refresh Before You Recharge’ campaign marks Pepsico India’s partnership with Airtel
Pepsi celebrates partnership with Airtel through a quirky new film
BBH India elevates Radhika Burman to head Delhi office
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Starbucks announces Indian-origin Laxman Narasimhan as new CEO
Reliance acquires soft drink brand Campa, eyes market entry in October
Delhi HC passes interim injunction against Ramdev Industries’ ‘Madhav’ brand for using logo similar to Lay’s chips
Lay’s unveils new TVC for Lay’s Gourmet
Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering