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Airtel Ads demonstrates immersive VR advertisement powered by 5G
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
Mountain Dew’s latest campaign is about celebrating stories of courage of common people, says Vineet Sharma
7UP’s ‘Refresh Before You Recharge’ campaign marks Pepsico India’s partnership with Airtel
Pepsi celebrates partnership with Airtel through a quirky new film
Pepsico India partners with Airtel to offer recharge coupons with its beverage brands
BBH India elevates Radhika Burman to head Delhi office
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Starbucks announces Indian-origin Laxman Narasimhan as new CEO
Reliance acquires soft drink brand Campa, eyes market entry in October
Delhi HC passes interim injunction against Ramdev Industries’ ‘Madhav’ brand for using logo similar to Lay’s chips
Lay’s unveils new TVC for Lay’s Gourmet
Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Publicis Media wins PepsiCo India’s Rs 600 crore media duties
Shemaroo Entertainment onboards Disney Star’s Arghya Chakravarty as Chief Operating Officer
Pepsi Black’s ‘Max taste with zero sugar’ campaign features Jacqueline Fernandez
PepsiCo reports ‘double-digit’ organic revenue growth in quarter ending June 2022
Pratik Pota to be new MD & CEO of Eureka Forbes
PepsiCo India awards its creative mandate to Leo Burnett
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign introduces its ‘Chatpata Cheese’ flavour
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure