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Why does your next ad need ASMR?
RIP KK: The singer who sang more than 3,500 ad jingles
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Cola ads are back, but where is the impact?
Pepsi’s new summer campaign promises more refreshment this summer, features Salman Khan in a double role
Digitas India appoints Publicis Malaysia’s Abraham Varughese as Chief Creative Officer
Salman Khan urges youngsters to own their singlehood with Swag in Pepsi’s new campaign
Lata Mangeshkar and the art of timeless brands
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?
Tata comes as a saviour as IPL continues to be a rough wicket for title sponsors
Tata Group to replace Vivo as IPL title sponsor from 2022
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
‘Will Advertising ever have a Parag Agarwal?’
PepsiCo appoints Ram Krishnan as CEO, International Beverages and Chief Commercial Officer
In-depth: Have ads lost their musical touch in the fast-paced digital world?
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Netflix India goes all guns blazing to promote latest season of Money Heist
Nine shortlists from India at WARC Awards for Asian Strategy
Times of India’s Sanjeev Bhargava retires
In Print
Our advertising growth has doubled in the last couple of months: Ajay Bhalwankar of Sony Marathi
Moj and ShareChat strengthen monetisation team with two key hires
In Digital
Pepsi launches a fresh #swagwalipepsi campaign