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Pawan Sarda joins House of Abhinandan Lodha as Chief Growth Officer
Future Group’s Pawan Sarda joins Wingreens group as CMO and D2C Head
Pawan Sarda quits Future Group as Group CMO
In-depth: What is fuelling the growth of Connected TV in India?
Big Bazaar launches rap song ‘Humans of Big Bazaar’
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
How conquering the last mile has become critical for brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
Big Bazaar unveils ‘Bachat paane ki vaccine’ campaign for ‘Sabse Saste 6 Din’
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Big Bazaar says ‘Ibaadat Bhi, Hifaazat Bhi’ in its Ramzan campaign
Ten-seconder videos work best in terms of engagement, says Pawan Sarda of Future Group India
In Digital
In-depth: What do brand custodians bring to table as brand ambassadors?
Can brand custodians be brand ambassadors?
In-depth: Is the concept of virality for marketers dead on Facebook?
Mindshare rules Smarties 2019 shortlists
Don’t forget to wear your smile this season, says fbb
fbb’s airport fashion show marks launch of festive season collection
Big Bazaar takes digital route to go local
Big Bazaar expects digital to contribute 25 per cent of sales in two years
In Digital