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ROAS vs engagement: What role can magazines play in brand building?
In Print
UP Warriorz ropes in Patanjali Ayurved as Principal Sponsor
Ruchi Soya renamed Patanjali Foods
Patanjali-backed Ruchi Soya raises Rs 1,290 crore from anchor investors
Anita Nayyar joins Patanjali as COO, Media and Communications
Patanjali gives Ayush Ministry info on Covid medicine after being stopped from advertising it
What brands can learn from Patanjali’s steep decline
How right wing is turning out to be HUL’s biggest nightmare on social media
Patanjali celebrates Indiapan in maiden campaign for apparel brand Paridhan
Patanjali aims to be a disruptor in apparel segment with Paridhan
Patanjali launches five new product ranges under ‘Samarth Bharat, Swastha Bharat’ mission
Patanjali increases market penetration, Parle remains top brand
Patanjali expands portfolio, launches new products in dairy and frozen food segments
Sri Sri ahead in apparel category race with Baba Ramdev, launches Byogi
Patanjali aims to clock Rs 3,000 crore from e-retail in first year
Patanjali not to increase ad spend, TV to take back seat
HUL not among top spenders in lifestyle genre; Cadbury absent in kids’ genre
Patanjali eyes bigger international footprint, ties up with e-tailers
Patanjali drops an ad accused of racism
Patanjali forays into e-commerce; promises to protect its retailers’ interests
Exclusive: Patanjali to set foot in Rs 16,000-cr diaper and sanitary napkin market
Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
Patanjali asks government to exempt ayurvedic medicines from GST
Tata Salt’s emphasis on purity is not in reaction to Patanjali, says Sagar Boke
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal