Rising Star Awards 2022 – October 12, Gurugram - RSVP HERE

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BestMediaInfo Rising Star Awards 2022 on October 12
In-depth: Are traditional advertisers getting wary of spending on cricket?
Brands to splurge on Connected TV advertising this festive season
In-depth: Creatively dry – Why does OOH lack the oomph factor?
Eight legacy brands that have been changing the FMCG game pre-Independence
Parle Products’ new campaign for Hide and Seek Choco Fills Breakfast cereal aims to resonate with millennials
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
Parle Products’ new TVCs aim to consolidate its position as soul of ‘adda’ for Bengali market
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits
In Britannia Cookies Trademark Infringement case, Delhi HC orders Parle Products to modify two ads
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Rediffusion elevates Pramod Sharma to National Creative Director
Liqvd Asia bags digital mandate for Parle Confectionery
In Digital
Industry leaders across sectors welcome Budget 2022 announcements; say it will help growth in the long-term
Parle reminisces about India’s journey with Parle-G on 73rd Republic Day
Parle’s ‘Start your story with Hide & Seek’ campaign highlights feelings of teenage romance
Top news channels ate into smaller players’ pie; ratings to bring normalcy back
Advertisers welcome the ratings for news television, more money to flow into the genre
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Brands across categories extend their festive ad blitzkrieg till the end of the year
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
Advertisers worried as NTO 2.0 may affect reach of select TV channels
We aim to capture 8-10% of kids’ cereal market in a year: Krishnarao Buddha of Parle Products
Bigg Boss vs cricket: What's the winning proposition for advertisers?