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Parle Marie connects with Maharashtra culture with ‘Jithe story thithay Parle Marie’ campaign
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Parle Agro diversifies into dairy category, launches flavoured milk product Smoodh
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
BL Agro unveils TVC for ‘Bail Kolhu’ mustard oil
BL Agro to expand mustard oil brand Bail Kolhu to newer markets, will go aggressive on TV and digital
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Parle-G shows emotional intelligence in kids in its latest campaign #GManeGenius
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
#FightingCoronavirus: Parle Biscuits to donate one crore Parle-G packs every week for poor during lockdown
Parle Milk Shakti depicts age-old battle of child versus glass of milk in ad films
Agro Tech, Dharma Productions and Zee Studios come together to launch Act II Popcorn ‘Tub With The Trailer’
Mediacom wins Rs 200-crore media mandate for Parle Agro
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
Parle comes on board as official title sponsor of Indo International Premier Kabaddi League
Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
Parle-G’s new ad shows how it has become a default choice for generations