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Parle Agro’s new campaign introduces the ‘Smoodh Hazelnut Chocolate’
Parle Agro seeks six-month extension for implementation of plastic straw ban
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Disney+ Hotstar onboards 13 brands for Tata IPL 2022 sponsorship for various groups
Parle Agro’s B Fizz launches a high-decibel campaign with brand ambassador Arjun Kapoor
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
Parle Agro launches aggressive multi-channel campaign for its disruptive new dairy offering Smoodh
Parle Agro diversifies into dairy category, launches flavoured milk product Smoodh
Havas Media Group India appoints Sanchita Roy as Head of Strategy
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
How Indian language news websites are becoming an unmissable proposition for brands
In Digital
Disney+Hotstar bags 10 sponsors for IPL 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
Harish Shriyan and Amit Ray join Network Advertising as Executive Directors
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
MediaCom awarded media mandate of Citroën India
Mediacom wins Rs 200-crore media mandate for Parle Agro
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019