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Kriti Sanon and Jr NTR present the new look of Parle Agro’s Appy Fizz in its latest campaign
Disney Star ropes in 13 sponsors for Indian Premier League 2023
Viacom18 ropes in 13 streaming sponsors for IPL 2023
Parle Agro launches campaign with Dulquer Salmaan for ‘Smoodh’ in South Indian markets
Parle Agro ropes in Kriti Sanon as Appy Fizz's new brand ambassador
Parle-G’s new TVCs equate a child’s empathy with genius
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
Parle Products’ new campaign for Hide and Seek Choco Fills Breakfast cereal aims to resonate with millennials
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
Parle Products’ new TVCs aim to consolidate its position as soul of ‘adda’ for Bengali market
Parle Agro’s new campaign introduces the ‘Smoodh Hazelnut Chocolate’
Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits
Parle Agro seeks six-month extension for implementation of plastic straw ban
Parle Magix lets a child’s imagination run riot in its latest TV campaign
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
In Britannia Cookies Trademark Infringement case, Delhi HC orders Parle Products to modify two ads
Liqvd Asia bags digital mandate for Parle Confectionery
In Digital
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Parle reminisces about India’s journey with Parle-G on 73rd Republic Day
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Parle Agro’s B Fizz launches a high-decibel campaign with brand ambassador Arjun Kapoor
We aim to capture 8-10% of kids’ cereal market in a year: Krishnarao Buddha of Parle Products
Parle Products forays into cereal category with Hide & Seek Fills
In-depth: Why brands are investing heavily in regional ad films
Parle Agro launches aggressive multi-channel campaign for its disruptive new dairy offering Smoodh