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Parle G diversifies its biscuit portfolio with Oats - Berries & Cinnamon Biscuits
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
In Britannia Cookies Trademark Infringement case, Delhi HC orders Parle Products to modify two ads
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Rediffusion elevates Pramod Sharma to National Creative Director
Liqvd Asia bags digital mandate for Parle Confectionery
In Digital
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Disney+ Hotstar onboards 13 brands for Tata IPL 2022 sponsorship for various groups
In OTT
Cartoon Network celebrates Tom & Jerry’s 82nd Birthday with #TomAndJerryBdayBash campaign
L&K Saatchi & Saatchi appoints Neeraj Sharma as Senior Vice-President
Industry leaders across sectors welcome Budget 2022 announcements; say it will help growth in the long-term
Parle reminisces about India’s journey with Parle-G on 73rd Republic Day
Parle’s ‘Start your story with Hide & Seek’ campaign highlights feelings of teenage romance
Top news channels ate into smaller players’ pie; ratings to bring normalcy back
Advertisers welcome the ratings for news television, more money to flow into the genre
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Brands across categories extend their festive ad blitzkrieg till the end of the year
Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win big at IndIAA Awards
Advertisers worried as NTO 2.0 may affect reach of select TV channels
Parle Agro’s B Fizz launches a high-decibel campaign with brand ambassador Arjun Kapoor
We aim to capture 8-10% of kids’ cereal market in a year: Krishnarao Buddha of Parle Products
Bigg Boss vs cricket: What's the winning proposition for advertisers?
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
Parle Products forays into cereal category with Hide & Seek Fills
Sonu Sood debuts as news anchor on Good News Today; to host ‘Desh Ki Baat Sunata Hoon’ at 9 pm