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Havas Worldwide India onboards Nikhil Guha and Neeraj Toor as Group Creative Directors
OnePlus partners with PVR to release 4DX commercial for its latest flagship in cinemas
CCI rejects complaint against proposed merger of Inox and PVR
Zee-Sony merger: CCI inquiry is just a process, highly likely that the deal will go through
India could rank second in global order of e-commerce market by 2034: Akshay Gulati of Shiprocket
PVR Cinemas celebrates its 25th anniversary in India with a campaign featuring Aamir Khan
Snacking brand 4700BC introduces its gifting ambassador Mr BC in its new campaign
Reduced government spends continue to put pressure on cinema advertising
PVR introduces 270-degree on-screen experiential in-cinema advertising
Ferns N Petals’ first TVC ‘Emotions Gift Wrapped’ features Anil Kapoor & Janhvi Kapoor
MemeChat elevates Agnik Ghosh & Ujjawal Panchal as Co-Founders
Amused by creative names of ad agencies? Here’s the backstory of some
The merger of PVR and Inox to add impetus to their ad revenue
Reality show Lock Upp reaches 100 million views; partners with 21 brands
PVR launches ‘PVRRR’ NFTs as part of its association with the movie RRR
In Digital
Vishal Sawhney returns to Carnival Cinemas, elevated as the CEO
How brands are leveraging increased footfall in cinema halls on back of sporting events
PVR Cinemas secure rights for live screening of ICC Men’s T20 World Cup 2021
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Girish Johar joins as CEO of Ferns N Petals’ FNP Media
Ariel India’s #SonsShareTheLoad makes it to WARC's most-awarded work for media excellence in 2020
How Dolby carried out a successful co-marketing campaign with a single film
Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders
PVR raises Rs 800-crore fund through QIP
Carat’s Kanwaldeep Singh Sethi joins NutriMoo as Head of Marketing