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Human-generated online ads bring 9.5x customers compared to AI-generated ones
Meity’s new rules aim to curb growing menace of online ads of illegal betting games
In Digital
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
Online ads influence 55% of health insurance buyers: WATPapers
In Digital
93% Indians prefer brands to be funny: Oracle Happiness Report
Majority of shoppers in India click on ads while using internet & buy products seen in online ads: Criteo
Branding vs Marketing vs Advertising
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
Why do Indian consumers like online ads, reveals Criteo
In Digital
GroupM and Lifesight launch online to offline attribution playbook
In Digital
BFSI spends most of marketing moolah on digital: IAMAI and Kantar IMRB Report
In Digital
Google launches ad solutions for India
In Digital
iProspect India wins Mobile Innovation Award at Google Premier Partner Awards India
In Digital
Nivea Deodorizer tries to impress audience in five seconds
Network18's digital arm makes new appointments
In Digital
Google banned 1.7 billion bad ads in 2016
In Digital
How does Gen Z respond to ads and consume media?
In Digital
How advertisers can deal with online ad blocking
In Digital
Droom to invest Rs 100 crore in latest mega promotional campaign
In Digital
Zee Melt 2016: Experts debate effectiveness of ads on digital
In Digital
Singapore ad-tech firm Adskom, eyes booming e-commerce space in India
In Digital
Budweiser erects a giant billboard goalpost
Service tax on online ads: Industry unhappy
In Digital
ASCI upholds complaints against 57 out of 65 ads in Nov. 2013
ASCI upholds complaints against 144 out of 174 ads in June 2013