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Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
Contextual advertising company Seedtag enters Indian market
Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward
ASCI tightens Disclaimer Guidelines for advertisements
In coming weeks, Twitter to rollout a higher-priced subscription that shows zero ads: Musk
In Digital
Pixstory takes the centre stage in Arsenal-ManU game with its campaign against online hate
In Digital
Electric mobility company BluSmart partners with RepIndia for online reputation management
In Digital
Interactive Avenues bags digital creative mandate of Hindustan Unilever’s dishwashing brand - Vim
In Digital
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Infidigit bags SBI Life Insurance’s SEO mandate
In Digital
Gaming industry lauds draft amendments to IT Rules; demands more clarity
In Digital
NBF launches Digital News Federation (DNF) to give impetus to online platforms
In Digital
We are best suited to set up and manage online gaming self-regulatory organisation: Subho Ray, President, IAMAI
In Digital
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
IT Ministry made nodal ministry for online gaming
Roomskart assigns its brand communications duties to WebX IMS
Advertiser must have freedom to make ads with generic comparison, says Delhi HC
Multipl’s ‘EMI Wala Tag’ campaign aims to raise awareness for saving to spend
Will resign as soon as I find someone foolish enough for the job: Elon Musk
In Digital
Digital native brands increased their share of online sales to 40% in 2022, says Redseer Strategy Consultants report
India has 350 million users transacting online; set to double by 2030: Redseer report
In Digital
Audio series leads audience engagement, beats online music, short and long-form video, claims Pocket FM’s #Rewind2022
In Digital
India has become first country to have a framework to curb fake and deceptive online reviews: Nidhi Khare of CCPA
Vicco’s latest ad campaign presents its new offering ‘Turmeric Aloe vera’ skin cream