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Commentary: Who killed English entertainment television?
Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma
In Digital
Content-driven cinema finds a home on OTT platforms
Lockdown an opportunity for English entertainment television to change marketers’ perception
Expecting English cluster viewership to bounce back to pre-NTO levels after lockdown, says Vivek Srivastava of Times Network
In Digital
Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji
In Digital
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Maximum number of English TV viewers across television universe tune in to Republic TV
Over 90% of Indian users to be on 4G network by 2020 end: MoMagic’s Mobile Phone survey report 2020
In Digital
#FightingCoronavirus: OTT platforms move to SD content until April 14
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
Discovery of content on OTT platforms is a challenge, says Gourav Rakshit of Viacom18
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
Is Indian television not yet ready for finite series?
GroupM TYNY 2020: Content abundance will reduce viewer engagement in the coming years
In Digital
GroupM Brew 2020: OTT space is not as fragmented as most people think, says Tarun Katial of Zee5
Selling audience attention in 2020
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
Star India Chairman Uday Shankar publically slams TV measurement currency, says things will change
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
TV must sharpen creativity to keep pace with other mediums: Manisha Sharma of Colors
Commentary: What high-profile exits at Star mean for the network
Tech can enhance creativity but can’t replace human creative spark, says Matthew Gyves of Adobe
In Digital
ShortsTV aims at aggressive expansion plan in India