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: OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
In OTT

: Content-driven cinema finds a home on OTT platforms
In Guest Times

: Republic TV and R Bharat go live on Flipkart Video
In Digital

: FCB India, XP&D and Multi TV launch Be.Live to help brands connect with consumers in the new world
In Advertising

: Original content is way forward for OTT platforms: Abhimanyu Singh of Contiloe Pictures
In OTT

: #FightingCoronavirus: OTT platforms move to SD content until April 14
In OTT

: Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
In OTT

: Discovery of content on OTT platforms is a challenge, says Gourav Rakshit of Viacom18
In OTT

: GroupM TYNY 2020: Content abundance will reduce viewer engagement in the coming years
In Digital

: In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
In In-depth

: Tech can enhance creativity but can’t replace human creative spark, says Matthew Gyves of Adobe
In Digital

: Oyo’s Weddingz.in first digital and OOH campaign says right venue can make a memorable wedding experience
In Advertising

: How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming
In OTT

: How Tata Sky is retaining its subscriber base despite OTT onslaught and NTO implementation
In Television

: OTT platforms and mobile phones to be Dolby’s main growth driver in India
In Marketing

: How Jio GigaFiber will impact OTT platforms
In OTT

: 26% FDI in digital media: Will existing platforms with major foreign ownership be affected?
In Digital

: Zee5 and ALTBalaji enter into content-sharing and co-creation agreement
In Digital

: Republic TV pushes HD feed across OTT platforms during exit polls
In Television

: How OTT platforms can stand out and draw viewers in a cluttered market
In OTT

: Zoom Studios launches new B2B division for OTT platforms and brands
In OTT

: Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
In Radio

: Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In OTT

: Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital

: BuzzInContent.com goes behind a paywall
In Digital

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