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Why are 3D Anamorphic billboards becoming advertisers’ new shiny toys?
How is the advertisers’ media mix going to play out this festive season
India’s M&E industry to grow at 9.48% CAGR to reach Rs 6,828,944 cr by 2027: PwC
On path to recovery, OOH ad rates reach pre-Covid levels
DViO Digital to handle public transport tech company Chalo’s digital and offline mandate
Advertising and media industry hails the Union Budget 2023
Bata India installs 3D OOH billboards highlighting its variety of sneakers
5G is going to be a turning point for the advertising industry
Occtagon Media Networks to expand its services in retail design and marketing
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
OOH advertising players expect a full recovery this festive season
In-depth: Creatively dry – Why does OOH lack the oomph factor?
OOH industry eying pre-Covid level recovery before the 2022 festive season
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
myBillBook launches new brand campaign ‘Business Ka Achha Time Shuru’
Haresh Nayak’s Connect Network strengthens its leadership team; onboards Anjum Tanwar to lead Connect OOH
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
This festive season, Welspun Flooring encourages all to revamp their home with its ‘Floor Makeover in a Day’ campaign
Cadbury Celebrations partners with Social Hardware for special campaign #MyFirstRakhi
GroupM keeps India’s adex growth prediction above 20% in its global mid-year media forecast
Outdoor may see double-digit growth in 2021, expect industry leaders
In OOH
Havas Media Group India enters into strategic partnership with Tribes to optimise OOH
In OOH