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TAM India to exit TV viewership measurement from Feb 29
Hansa Cequity bolsters senior team
In Digital
We have managed to get top-of-mind recall from young India: Usha International’s Dinesh Chhabbra
Instagram’s monthly actives in India more than double over past year
In Digital
BARC appoints Nielsen to conduct India’s largest universe estimation study
ASCI upheld complaints against 100 out of 141 ads in May 2015
IBS Hospitals take to outdoor media to create visibility in Delhi
In OOH
Its advantage TV ratings as BARC ratings become sole currency, say industry experts
Millward Brown elevates Shaveta Bhardwaj to MD, Mumbai
BARC acquires TAM’s people meters to become sole ratings body
End of the road for TAM ratings as BARC acquires its people meters
We’ll be a compelling challenger to the likes of Lowe Lintas, Ogilvy & JWT: Amer Jaleel, Mullen Lintas
Indian smartphone user base growing at 26% from 2013 to 2017: Vserv
In Digital
Marketers decode the rules of navigating the digital marketing playground
Motivator hires Nielsen’s Kavita Acharekar as Client Leader
MELT 2015: Think BARC & Sir Martin Sorrell dominate conversations on Day 2
Guest Times: Will the BARC be more effective than the bite?
Martin Sorrell, Tom Goodwin among speakers at MELT 2015
JCDecaux India’s Media Offer 2015 gets a GRP boost
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
Ad:tech 2015: “Measurement must cover exposure, engagement, consumption”
In Digital
Lowe tops R3’s New Business League 2014 for Indian creative agencies
Havas Media Group and NewsCred form global partnership
Carat ranks No. 1 in R3 New Business League
Case study: How Coke targeted feature phone users in tier 2, 3 markets
In Digital