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Search Results for 'Nielsen'
WARC Data re-launched to help brands, agencies, media owners plan advertising, media strategies and investment
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Xaxis partners with Nielsen Media for digital audience measurement in India
In Digital
ASCI gets Sony Pictures' Rohit Gupta as its new Chairman
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Nielsen India launches Custom Mix Modeling in India
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
Nielsen expands ad measurement for YouTube Mobile in-app in India
In Digital
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
India Today Group-Axis-My-India Exit Poll delivers accurate forecast of LS elections 2019
Zee5 partners with Moat and Nielsen DAR, offers measurability in OTT
In OTT
Podcast advertising to double by 2022 as Spotify moves to take lion's share
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
Commentary: Has TRAI failed India's broadcast industry?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
e-commerce share to rise from 2% to 12% in 10 years as omni-channel gains momentum: Krish Iyer of Walmart
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Switch on Goodknight Power Activ+ in morning to keep away dengue mosquitoes
Digital to account for all of OOH's future growth
ASCI processes complaints against 295 ads in July 2018
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
D Shivakumar elected as new Chairman of ASCI
Wavemaker India appoints Karthik Nagarajan as Chief Content Officer
Mitrajit Bhattacharya quits Chitralekha Group as President and Publisher
In Print