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Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
60% household income decreased, people hold back big purchases: Nielsen
TOI+HT now have 15.43 lakh readers in Delhi — MRUC’s latest data leaves industry confused
In Print
110 objectionable ads withdrawn after ASCI's intervention in January 2020
Content-driven cinema finds a home on OTT platforms
Criteo announces implementation of Nielsen Digital Measurement Solutions
In Digital
FCB India and Networkbay launch ‘Retail: Day 1’
News television growth slows down in Week 13
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
197mn people watched PM Modi’s address announcing countrywide lockdown
As women sleep less due to household chores, Ariel urges men to share laundry work
PepsiCo launches new reformulated Slice, says it’s India’s thickest mango drink in new spot
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
FMCG growth expected to sustain in the 9-10% range in 2020
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
WARC global advertising trends: Three themes from 2019
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
ASCI upholds 344 advertisements in August and September, 2019
What brands can learn from Patanjali’s steep decline
MRUC hunts for new research agency as its contract with Nielsen ends
In Print
Is the fizz out of festive advertising for beverage brands?