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Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In Digital
Vinit Karnik appointed Head – Sports, Esports and Entertainment, GroupM South Asia
Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
In Digital
Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1
In-game advertising company Anzu launches in India with exclusive partner Adcolony
Indian ad agencies expect sizeable growth from new brand and product launches
Godrej Consumer Products Ltd forays into home cleaning segment with launch of Godrej ProClean
Criteo names Brendan McCarthy as Chief Marketing Officer
India Workplace Equality Index recognises DDB Mudra Group in Top Employers 2020 list for LGBT+ inclusion
Times Network launches mental health initiative #ActNow
In Digital
TV most common medium for consumption of advertising followed by digital, says joint ASCI – ISA report
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
YouTube reaches over 325 million 18+ unique viewers in India month on month
In Digital
This festive season will give sellers a chance to get back on their feet and to multiply sales: Manish Tiwary of Amazon India
In Digital
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Nielsen launches campaign outcomes database 'Nielsen Compass'
Subhash Kamath replaces Rohit Gupta as ASCI chairman
Growth for FMCG sector coming from rural and smaller markets: Nielsen
MRUC puts IRS 2020 on hold, refunds subscribers’ payment
Consumer sentiment on ‘vocal for local’ showing steady growth, says Nielsen report
Brands adapting to new normal, rebound visible in auto, tech and FMCG, says Arjun Kolady of Spotify
Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
Nykaa forays into home and travel care essentials
Commentary: Who killed English entertainment television?