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Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Ipsos appoints Hamish Munro as new APAC CEO and Suresh Ramalingam as Chief Client Officer for the region
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
In Digital
Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
Disney Live Action, Pixar and Walt Disney Animation Studios present their upcoming line-up at D23 Expo 2022
Nielsen’s Robert Gilby joins Dentsu International as APAC CEO
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
69% of global LGBTQ+ audiences believe that efforts are being made to improve inclusivity in media: Nielsen report
In Digital
OMD India appoints Charul Tomar as its new Head of Strategy
DCMN announces expansion of Insights capabilities in India
In Digital
ESL Gaming & Nielsen expand comprehensive esports measurement business relationship
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Domino’s appoints Samsung’s Gaurav Soni as Head of Media
Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital
Nielsen enters agreement to be acquired by Evergreen & Brookfield-led consortium for $ 16 billion
Deep Ajwani joins udChalo as Chief Marketing Officer
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Dabur launches health food drink ‘Dabur Vita’; collabs with Flipkart for e-commerce launch
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
Industry bodies divided over TRP Committee’s key recommendations
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
Spotify pushes the cart on the omnishopper's retail journey
In Digital
Zensciences brings in Artthi Ponnuswamy as VP of Brand Solutions
In Digital