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India wins 12 awards at MMA’s 2020 Smarties X
In Digital
Adjust elevates Shawn Bonham as President APAC
45% Indian marketers planning to focus on mobile video in their advertising
MoEngage unveils new brand identity with redesigned logo and website, announces new leadership appointments
In Digital
Soumya Ranjan Acharya joins MoMagic as VP, Sales and Growth
In Digital
MMA announces formation of MarTech charter
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
MoEngage raises $25 million Series C investment round
Five parameters to keep in mind for an optimal anti-ad fraud strategy
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital
MMA publishes MTA journey map, an end-to-end marketing measurement guide
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
APAC Effie Awards appoints Unilever’s David Porter as 2020 Awards Chairman
Storytelling in seconds can lead to consumer behavioural change: Facebook’s Sandeep Bhushan
In Digital
Facebook hosts inaugural Thumbstoppers Summit and Challenge
In Digital
WARC Data re-launched to help brands, agencies, media owners plan advertising, media strategies and investment
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Mindshare and Madison sweep 2019 Smarties Excellence Awards
MMA, Facebook launch creative playbook on short-form mobile video strategy
83% APAC marketers to increase mobile budgets over the coming year, says report
In Digital
Mindshare rules Smarties 2019 shortlists
UC Ads appoints Httpool as its exclusive ad sales partner in India
82% Indians will use more voice command features over the next year, says Adobe Study
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Subbu elevated to Group Chief Strategy Officer at MullenLowe Lintas Group