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Bobble AI appoints Sahil Deswal as its Chief Growth and Marketing Officer
5G is going to be a turning point for the advertising industry
Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report
In Digital
Indian mobile gamers show higher ATT consent rate than global average: AppsFlyer report
In Digital
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Why marketers in India must harness alternative app stores to tap greater audiences
Adjust reports 184% growth in CTV to mobile app installs
In Digital
New data from Adjust shows record in-app revenue months for Fintech, E-commerce and Gaming in 2021
In Digital
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
Facebook & Instagram the most popular apps utilised by advertisers in 2021: SocialPeta
In Digital
Do Your Thng appoints Proteek Dey as Business Head
In Digital
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital
I have learnt more from storytelling than classroom learning, says Gaurav Tyagi of Interactive Avenues
We are closer to the starting line than finish line of what we can achieve towards user engagement, says Sunil Thomas of CleverTap
In Digital
Rediffusion hires Suraj Nagappa as Digital Lead for South
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
Hamdard Laboratories unveils second phase of ‘Sachai Andar. Achchai Bahar’ campaign for Safi
Affle announces completion of Jampp acquisition
In Digital
MMA India announces 10th edition of Smarties India Awards 2021
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
CleverTap partners with Logicserve to bring retention-based mobile marketing to the agency's robust client portfolio in India
In Digital