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Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI
In Print
Mobility emerging as a pervasive platform; consumers want newer experiences: WPP and Ogilvy
Spikes Asia announces full jury line-up for 2021
Prasanna Kumar joins Alibaba Group as Global Media Director
Spikes Asia 2021 takes on board India’s Kaveri Khullar, Rajdeepak Dasgupta and Piyush Pandey as Jury Presidents
Network Advertising to focus on large local clients in high-growth and future-facing categories
MediaCom is Uber’s Global Media Agency of Record
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Why brands turn to Bigg Boss despite being arguably the costliest property
How Bigg Boss will sail through sluggish economy and IPL clash
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Harish Shriyan and Amit Ray join Network Advertising as Executive Directors
Colors signs Mobile Premier League as presenting sponsor for Bigg Boss 2020
MediaCom bags media mandate for Lionsgate Play
How advertisers’ outlook will change for print and radio mediums due to pandemic
Will IPL spoil festivities for broadcasters other than Star Network?
As normalcy returns, optimistic brands slowly up their marketing spends
Duracell appoints MediaCom as global media agency of record
Nick Lawson takes over MediaCom’s Global CEO role from Stephen Allan
MediaCom announces key leadership appointments in Mumbai
#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline
In Digital
As women sleep less due to household chores, Ariel urges men to share laundry work
GroupM names Ashutosh Srivastava as CEO of APAC excluding China, HK and Taiwan
The Womb wins creative mandate for Nobel Hygiene
MediaCom awarded media mandate of Citroën India