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Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani
Upselling to clients can solve the issue of dwindling media agencies’ revenues, says Navin Khemka
In-depth: How GECs’ push for week-long fiction programming is fairing
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
Zee Media launches ‘Zee Media Olympiad’ campaign for media planners and buyers
Kids’ channels stare at 20% loss in ad revenues as CCPA restricts junk food advertising
Lenovo appoints Stagwell Agency Assembly & Dentsu as media agencies of record
Newspapers differ with adex reports, say figures underplaying print’s potential
In Print
Vaccine rollout give media agencies hope for recovery from April 2021
Media agencies may drop news channels resorting to unethical practices
Data not being used meaningfully in India, protection bill is need of hour, says Mayank Kumar of upGrad
In Digital
Vivo ad row: Is it time to relook at the pitching process?
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
In Digital
AdsWizz appoints Httpool as ad sales partner in India
Geometry Encompass hires Rahul Karwa as Chief Operating Officer, West
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
Forrester recognises dentsu X among most significant media agencies
Media industry growing but fragmentation of digital remains a concern for agencies and marketers goes behind a paywall
In Digital
In-depth: What’s ailing revenue growth of Hindi TV news genre?
Hotstar appoints former Google’s Sameer Kapoor as Vice President, Agency Ad Sales
In Digital
With 22 years in media industry, Sejal Shah would love to fly planes!
Suresh Narayanan of Nestle India heads IAA IndIAA Awards Jury
Local Planet prepares for next phase of growth with key appointments