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: 69% CMOs agree brands have forgotten how to sell owing to too much focus on purpose: Dentsu survey
In Marketing

: Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
In Advertising

: Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
In Advertising

: Dentsu Creative’s ‘A Tale of New Cities’ report highlights the 12 trends that will drive the industry in 2023
In Marketing

: Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
In Marketing

: Digitas’ Mark McDonald joins Vector Brand Solutions as Chief Creative Officer
In Advertising

: YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
In Advertising

: India bags 56 awards at Spikes Asia 2022
In Advertising

: Shourya Chaudhuri joins Digitas India as Senior Creative Director
In Advertising

: Digitas India hires Abhishek Chaturvedi as SVP and Head of Planning
In Digital

: WPP launches global data company Choreograph
In Advertising

: Long live Mahashay. Long live the Masala Magic.
In Guest Times

: Global adspends on e-sports to top $1bn in 2022, says Warc
In Advertising

: Embrace new normal, create fun-filled moments with loved ones, says Oreo
In Ad Craft

: India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
In Advertising

: Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
In Marketing

: How coronavirus is affecting advertising and marketing industry
In Advertising

: WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
In Marketing

: Burger King asks customers to share their love with Ronald McDonald
In Advertising

: WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
In Marketing

: WARC global advertising trends: Three themes from 2019
In Advertising

: Voice is becoming a new search battleground but it is a niche marketing pursuit today, says Warc
In Digital

: WARC Data re-launched to help brands, agencies, media owners plan advertising, media strategies and investment
In Advertising

: TV still the preferred ad medium for soft drinks and food sectors, says Warc
In Television

: SUV brand Jeep’s campaign ‘Under the Hood’ taps into hip hop music to talk about various features of the car
In Ad Craft

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