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69% CMOs agree brands have forgotten how to sell owing to too much focus on purpose: Dentsu survey
Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
Dentsu Creative’s ‘A Tale of New Cities’ report highlights the 12 trends that will drive the industry in 2023
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
Digitas’ Mark McDonald joins Vector Brand Solutions as Chief Creative Officer
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
India bags 56 awards at Spikes Asia 2022
Shourya Chaudhuri joins Digitas India as Senior Creative Director
Digitas India hires Abhishek Chaturvedi as SVP and Head of Planning
In Digital
WPP launches global data company Choreograph
Long live Mahashay. Long live the Masala Magic.
Global adspends on e-sports to top $1bn in 2022, says Warc
Embrace new normal, create fun-filled moments with loved ones, says Oreo
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
How coronavirus is affecting advertising and marketing industry
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
Burger King asks customers to share their love with Ronald McDonald
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC global advertising trends: Three themes from 2019
Voice is becoming a new search battleground but it is a niche marketing pursuit today, says Warc
In Digital
WARC Data re-launched to help brands, agencies, media owners plan advertising, media strategies and investment
TV still the preferred ad medium for soft drinks and food sectors, says Warc
SUV brand Jeep’s campaign ‘Under the Hood’ taps into hip hop music to talk about various features of the car