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‘Play From Home’ — Why Homereca is the new Horeca
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: A peep into the marketer’s mind when finalising a media agency
White Rivers Media launches a free e-book, ‘101 Marketing Insights for a Post-pandemic World’, on its eighth anniversary
In Digital
Deloitte acquires Spatial Access
Lockdown essentials toolkit for digital marketers
Has digital creativity taken a hit or evolved during the lockdown?
In Digital
Fork Media Group launches ContextAds, a programmatic platform for marketers
‘Word of Mouth’— an effective yet an overlooked marketing concept
Leverage content that travels places with native advertising
Why clothing and non-clothing brands are venturing into the facemask category
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital
Marketers will need to find growth in the post-pandemic recession
GroupM releases new category-specific brand safety guidance for marketers
In Digital
JioSaavn for Brands launches special Starter Pack for marketers
In Digital
Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world
As normalcy returns, optimistic brands slowly up their marketing spends
Lotame launches Panorama, a suite of data enrichment solutions — to create, analyse audiences across cookie-challenged web
In Digital
Lockdown an opportunity for English entertainment television to change marketers’ perception
TBWA India launches Covid-19 insights to help marketers navigate these disruptive times
In Digital
New-age realities — reshaping and adapting to the VUCA world
Republic TV decisively leads English news genre in the first week of lockdown
iProspect releases 'Future Focus 2020: The Next Ten Years'
Five parameters to keep in mind for an optimal anti-ad fraud strategy