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‘Play From Home’ — Why Homereca is the new Horeca
‘Play From Home’ — Why Homereca is the new Horeca
In Guest Times
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In In-depth
In-depth: A peep into the marketer’s mind when finalising a media agency
In-depth: A peep into the marketer’s mind when finalising a media agency
In Marketing
White Rivers Media launches a free e-book, ‘101 Marketing Insights for a Post-pandemic World’, on its eighth anniversary
White Rivers Media launches a free e-book, ‘101 Marketing Insights for a Post-pandemic World’, on its eighth anniversary
In Digital
Deloitte acquires Spatial Access
Deloitte acquires Spatial Access
In Advertising
Lockdown essentials toolkit for digital marketers
Lockdown essentials toolkit for digital marketers
In Guest Times
Has digital creativity taken a hit or evolved during the lockdown?
Has digital creativity taken a hit or evolved during the lockdown?
In Digital
Fork Media Group launches ContextAds, a programmatic platform for marketers
Fork Media Group launches ContextAds, a programmatic platform for marketers
In Advertising
‘Word of Mouth’— an effective yet an overlooked marketing concept
‘Word of Mouth’— an effective yet an overlooked marketing concept
In Guest Times
Leverage content that travels places with native advertising
Leverage content that travels places with native advertising
In Guest Times
Why clothing and non-clothing brands are venturing into the facemask category
Why clothing and non-clothing brands are venturing into the facemask category
In Marketing
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
In Guest Times
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital
Marketers will need to find growth in the post-pandemic recession
Marketers will need to find growth in the post-pandemic recession
In Marketing
GroupM releases new category-specific brand safety guidance for marketers
GroupM releases new category-specific brand safety guidance for marketers
In Digital
JioSaavn for Brands launches special Starter Pack for marketers
JioSaavn for Brands launches special Starter Pack for marketers
In Digital
Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world
Effie Index 2020: Ogilvy India second most effective agency globally, The Womb among top three agencies in the world
In Advertising
As normalcy returns, optimistic brands slowly up their marketing spends
As normalcy returns, optimistic brands slowly up their marketing spends
In Marketing
Lotame launches Panorama, a suite of data enrichment solutions — to create, analyse audiences across cookie-challenged web
Lotame launches Panorama, a suite of data enrichment solutions — to create, analyse audiences across cookie-challenged web
In Digital
Lockdown an opportunity for English entertainment television to change marketers’ perception
Lockdown an opportunity for English entertainment television to change marketers’ perception
In Television
TBWA India launches Covid-19 insights to help marketers navigate these disruptive times
TBWA India launches Covid-19 insights to help marketers navigate these disruptive times
In Digital
New-age realities — reshaping and adapting to the VUCA world
New-age realities — reshaping and adapting to the VUCA world
In Guest Times
Republic TV decisively leads English news genre in the first week of lockdown
Republic TV decisively leads English news genre in the first week of lockdown
In Television
iProspect releases 'Future Focus 2020: The Next Ten Years'
iProspect releases 'Future Focus 2020: The Next Ten Years'
In Marketing
Five parameters to keep in mind for an optimal anti-ad fraud strategy
Five parameters to keep in mind for an optimal anti-ad fraud strategy
In Guest Times