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MGID launches privacy-first targeting solution for the post-cookie era
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Brands, marketers and the pandemic
MMA & Isobar India launch ‘The Voice Playbook'
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Httpool announces launch of the Ramadan Insights Paper 2021
In Digital
Dentsu Data Sciences launches industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
In Digital
Brands up their spends in 2021 and accelerate Digital Transformation with stronger investments in martech
Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads
In Digital
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
Essence launches Essence Media Health Check consulting service
In Digital
Schbang launches ‘How 2020 Changed the Indian Consumer’ report
Resilience, innovation and flexibility are must-haves in marketing campaigns of 2021: Arpan Biswas of Housejoy
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Tonic Worldwide’s research division ‘Gipsi’ decodes key consumer needs from 2020 for next year
In Digital
Criteo integrates with Oracle Data Cloud to strengthen brand safety capabilities for marketers
In Digital
Can’t plan for the long term, say 70% marketers
Is your brand ready for the right kind of digital consumer? asks Tonic Worldwide’s Gipsi
In Digital
MMA Smarties to announce winners on Nov 27
In Digital
45% Indian marketers planning to focus on mobile video in their advertising
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
Cannes Lions reveals programme for second Lions Live from 19-23 October
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19