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: Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital

: Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital

$TBWA\India launches report to guide marketers on evolving culture of education$: TBWA\India launches report to guide marketers on evolving culture of education
In Advertising

: Women are tired of ads showing young women being bestowed with freedoms only after putting up a fight: The GenderNext Report
In Advertising

: Mirchi’s ‘Proudly Local’ campaign aims to create awareness about India’s linguistic diversity
In Radio

: Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
In Advertising

: Omnicom Media Group India launches OMG Digital Bootcamp to empower aspiring digital marketers
In Digital

: Stand out and be heard this festive season with Spotify
In Digital

: Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
In Marketing

: MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital

: Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In Digital

: ASCI’s new ‘Advertising Advice’ service will help brands determine if their ads violate any guideline
In Advertising

: Marketers discuss impact of pandemic and optimism around festive season
In Marketing

: Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital

: News consumption at par with music streaming on connected TV: mediasmart report
In Television

: Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital

: Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
In Digital

: 58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
In Marketing

: Twitter Trends Report reveals six consumer insights for marketers in India
In Digital

: Digital disruptions to drive consumer engagement
In Guest Times

: The Trade Desk launches new trading platform ‘Solimar’ for marketers
In Digital

: How wrong marketing strategy turns into a horrible consumer experience
In Marketing

: Disney+ Hotstar announces over 250 job openings to drive its next phase of growth
In OTT

: Our aim is to simplify complicated information, says Neena Dasgupta of Zirca
In Digital

: LinkedIn launches new marketing features to expand audience reach and promote virtual events
In Digital

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