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Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital
TBWA\India launches report to guide marketers on evolving culture of education
Women are tired of ads showing young women being bestowed with freedoms only after putting up a fight: The GenderNext Report
Mirchi’s ‘Proudly Local’ campaign aims to create awareness about India’s linguistic diversity
In Radio
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Omnicom Media Group India launches OMG Digital Bootcamp to empower aspiring digital marketers
In Digital
Stand out and be heard this festive season with Spotify
In Digital
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In Digital
ASCI’s new ‘Advertising Advice’ service will help brands determine if their ads violate any guideline
Marketers discuss impact of pandemic and optimism around festive season
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
News consumption at par with music streaming on connected TV: mediasmart report
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
In Digital
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
Twitter Trends Report reveals six consumer insights for marketers in India
In Digital
Digital disruptions to drive consumer engagement
The Trade Desk launches new trading platform ‘Solimar’ for marketers
In Digital
How wrong marketing strategy turns into a horrible consumer experience
Disney+ Hotstar announces over 250 job openings to drive its next phase of growth
Our aim is to simplify complicated information, says Neena Dasgupta of Zirca
In Digital
LinkedIn launches new marketing features to expand audience reach and promote virtual events
In Digital