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AppsFlyer launches IPL marketing handbook to help drive campaign performance
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
What is it that women marketers bring to the table that men can’t?
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
AdColony Launches ‘Game Academy’; a gaming masterclass for APAC Marketers
In Digital
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
OMD Mudramax launches outcome-based, AI-backed media buying tool ‘Bingo’
6 content trends that will transform the way you market
Over 40% pharma marketers prefer programmatic messaging platforms for improved Physician reach: Doceree report
Marketers buckle up for cookie-less future, immersive experiences in 2022
Adopt the hybrid marketing model in 2022, Voltas' Deba Ghoshal's advise to marketers
Learn content marketing from the trailblazers of start-up world today at 3 pm
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Criteo enters into exclusive negotiations to acquire AdTech platform IPONWEB for $ 380 million
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report
Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
In Print
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Customer Care 2.0
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital