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AppsFlyer launches IPL marketing handbook to help drive campaign performance
AppsFlyer launches IPL marketing handbook to help drive campaign performance
In Marketing
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
In In-depth
What is it that women marketers bring to the table that men can’t?
What is it that women marketers bring to the table that men can’t?
In Marketing
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
In Marketing
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?
In In-depth
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
In Marketing
AdColony Launches ‘Game Academy’; a gaming masterclass for APAC Marketers
AdColony Launches ‘Game Academy’; a gaming masterclass for APAC Marketers
In Digital
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
OMD Mudramax launches outcome-based, AI-backed media buying tool ‘Bingo’
OMD Mudramax launches outcome-based, AI-backed media buying tool ‘Bingo’
In Advertising
6 content trends that will transform the way you market
6 content trends that will transform the way you market
In Marketing
Over 40% pharma marketers prefer programmatic messaging platforms for improved Physician reach: Doceree report
Over 40% pharma marketers prefer programmatic messaging platforms for improved Physician reach: Doceree report
In Marketing
Marketers buckle up for cookie-less future, immersive experiences in 2022
Marketers buckle up for cookie-less future, immersive experiences in 2022
In Marketing
Adopt the hybrid marketing model in 2022, Voltas' Deba Ghoshal's advise to marketers
Adopt the hybrid marketing model in 2022, Voltas' Deba Ghoshal's advise to marketers
In Marketing
Learn content marketing from the trailblazers of start-up world today at 3 pm
Learn content marketing from the trailblazers of start-up world today at 3 pm
In Marketing
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Criteo enters into exclusive negotiations to acquire AdTech platform IPONWEB for $ 380 million
Criteo enters into exclusive negotiations to acquire AdTech platform IPONWEB for $ 380 million
In Marketing
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report
In Marketing
Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
In Print
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
In Marketing
Customer Care 2.0
Customer Care 2.0
In Guest Times
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
In Marketing
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
In Marketing
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital