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Digital marketing trends that marketers need to invest in 2023
Digital marketing trends that marketers need to invest in 2023
In Digital
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
In Marketing
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In In-depth
Rasna invites young marketeers to showcase their storytelling skills through “Write Rasna Right” contest
Rasna invites young marketeers to showcase their storytelling skills through “Write Rasna Right” contest
In Marketing
Haptik releases ‘The state of WhatsApp marketing 2023’ report
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
In Marketing
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
In Marketing
Why should brands focus on short-term and long-term goals simultaneously?
Why should brands focus on short-term and long-term goals simultaneously?
In Marketing
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital
Havas Media Group implements attention data into planning tools on a global scale
Havas Media Group implements attention data into planning tools on a global scale
In Advertising
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
In In-depth
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
IndiaDotCom Digital hosts second edition of Auto Awards 2022
IndiaDotCom Digital hosts second edition of Auto Awards 2022
In Digital
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
In Marketing
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
In Marketing
Remarketing adoption in India about 50% higher than rest of the world: AppsFlyer’s Festive Season Guide 2022
Remarketing adoption in India about 50% higher than rest of the world: AppsFlyer’s Festive Season Guide 2022
In Marketing
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
In Marketing
LS Digital adds F1Studioz to its suite of digital marketing services
LS Digital adds F1Studioz to its suite of digital marketing services
In Digital
McCann Worldgroup India ranked the No. 1 most effective agency in the APAC: Global Effie Index 2021
McCann Worldgroup India ranked the No. 1 most effective agency in the APAC: Global Effie Index 2021
In Advertising
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
In Marketing
Criteo unveils demand-side platform ‘Commerce Max’
Criteo unveils demand-side platform ‘Commerce Max’
In Marketing
Pre-buzz campaigns might be the new normal, but do they deliver?
Pre-buzz campaigns might be the new normal, but do they deliver?
In Marketing
MiQ announces partnership with private equity firm Bridgepoint
MiQ announces partnership with private equity firm Bridgepoint
In Marketing