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The urgency of being ‘always on’ is the stupidest thing a brand can do: Bobby Pawar
Building brand awareness drives greater effectiveness in performance marketing: Study
72% of marketers say GenAI saves at least 2-3 hours/week of their teams: Canva survey
TrafficGuard unveils Pmax Solution to increase visibility in Google Performance Max campaigns
GoTo appoints Peter Mahoney as Chief Marketing Officer
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
Langoor Digital and Quilt AI collaborate to help marketers utilise AI innovations
In Digital
Ad men Virat Tandon and Amer Jaleel launch ‘Curativity’
The art of crafting media and digital agency agreements in the modern world
Google Ads introduces auto-generated ad tool using generative AI
In Digital
IAS expands retail media measurement to Criteo’s commerce media platform
In Digital
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
Flibbr Consulting launches new solution for marketers ‘UnlockBrands’ with Navonil Chatterjee as Program Custodian
‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
Cannes Lions 2023: How has the role of CMOs evolved in the past few years to become growth drivers
What is fuelling regional news growth and gripping marketers’ attention today?
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
IDPL partners with NKN Media to expand its reach in MENA region
In Digital
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
How’s Goafest gearing up to woo adland professionals in 2023
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
In Digital