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: ShareChat launches certification program ‘Learning Hub’ for marketers
In Marketing

: 90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report
In Marketing

: Warc and Master of Advertising Effectiveness join forces
In Advertising

: India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
In In-depth

: Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
In Marketing

: WARC launches new Diversity, Equity and Inclusion hub to help marketers
In Marketing

: India versus Bharat: Marketers deliberate on the art of marketing
In In-depth

: IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In In-depth

: CleverTap and Storyly join forces for real-time personalised user journeys
In Digital

: 1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
In Marketing

: Digital marketing trends that marketers need to invest in 2023
In Digital

: Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
In Marketing

: In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In In-depth

: Rasna invites young marketeers to showcase their storytelling skills through “Write Rasna Right” contest
In Marketing

: Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital

: Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
In Marketing

: 91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
In Marketing

: Why should brands focus on short-term and long-term goals simultaneously?
In Marketing

: Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital

: Havas Media Group implements attention data into planning tools on a global scale
In Advertising

: Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising

: 91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing

: Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
In In-depth

: AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital

: IndiaDotCom Digital hosts second edition of Auto Awards 2022
In Digital

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