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ShareChat launches certification program ‘Learning Hub’ for marketers
90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report
Warc and Master of Advertising Effectiveness join forces
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
WARC launches new Diversity, Equity and Inclusion hub to help marketers
India versus Bharat: Marketers deliberate on the art of marketing
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
CleverTap and Storyly join forces for real-time personalised user journeys
In Digital
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
Digital marketing trends that marketers need to invest in 2023
In Digital
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
Rasna invites young marketeers to showcase their storytelling skills through “Write Rasna Right” contest
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
Why should brands focus on short-term and long-term goals simultaneously?
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital
Havas Media Group implements attention data into planning tools on a global scale
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
IndiaDotCom Digital hosts second edition of Auto Awards 2022
In Digital