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Five parameters to keep in mind for an optimal anti-ad fraud strategy
MMA publishes MTA journey map, an end-to-end marketing measurement guide
Enactment of data protection law will be a watershed moment for digital media, Anand Chakravarthy, MD, Essence India
In Digital
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Mindshare and Madison sweep 2019 Smarties Excellence Awards
MMA, Facebook launch creative playbook on short-form mobile video strategy
83% APAC marketers to increase mobile budgets over the coming year, says report
In Digital
Mindshare rules Smarties 2019 shortlists
Lex Sportel Vision to launch India’s first indigenous pro-wrestling show ‘WIN Dangal ke Soorma’
Cheil Worldwide India’s Prerna Mehra is on The One Club’s Global Young Guns 17 Jury
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
ABP News Network CEO Avinash Pandey appointed board member of Mobile Marketing Association
How Flipkart deals with ad fraud and brand safety
In Digital
Warc Media 100: India ranks No. 7, Mindshare Mumbai at No. 9 among world’s most awarded agencies
DSport to telecast UK’s wrestling series ‘WOS Wrestling in India’
WATConsult only Indian name among top 10 digital agencies in global MMA Smarties Business Impact Index 2018
In Digital
MTV partners with Brave Combat Federation as exclusive broadcaster for India
OTT to push video content consumption up by 75% in 2021: MMA report
In OTT
HUL’s Priya Nair and GroupM’s Sameer Singh appointed Chairperson and Co-Chairperson of MMA India
MMA appoints Moneka Khurana and Namita Ved to lead India operations
In Digital
Aidem Ventures to hold ad sales for DSport in India
Fox Sports Asia secures one-year multimedia, broadcast rights of Super Fight League
DSport seals exclusive India broadcast rights to Bellator MMA
MTV enters sports broadcasting with Super Fight League 2