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MX Player to bring viewers MMA reality series and more enthralling international content this December
In OTT
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
How HT Media is utilising first-party data to help its advertisers
In Digital
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
MMA India awards over 89 NFTs to winners at Smarties 2022
In Digital
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
How marketers can navigate advertising in a privacy-first world
In Digital
Sandeep Bhushan to part ways with Meta Business Group India in 2022
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
JSW Sports to foray into active-wear space with JSW Inspire line
Sportskeeda establishes an entity in US; to invest $4 million into operations
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In Digital
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan
Using conversational languages on UI leads to better conversion rate: Google India’s Pratyush Sinha
In Digital
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung’s Prabhvir Sahmey in MMA-GroupM report
In OTT
71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
MX Studios to present MMA reality show ‘Kumite 1 Warrior Hunt’
In Digital
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
ManoramaOnline unveils its Christmas campaign
In Digital
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting