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How marketers can navigate advertising in a privacy-first world
In Digital
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
MMA India announces 10th edition of Smarties India Awards 2021
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
40% organisations at a nascent stage in MarTech capabilities
MMA & Isobar India launch ‘The Voice Playbook'
Amit Jain, MD of L’Oréal India, is Chairperson of MMA India’s Board of Directors
In Digital
MMA and GroupM launch Modern Marketer Reckoner
MMA announces 2020 Smarties winners for excellence in mobile advertising
MMA launches Covid-19 marketer support hub
In Digital
MMA announces formation of MarTech charter
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
Five parameters to keep in mind for an optimal anti-ad fraud strategy
MMA publishes MTA journey map, an end-to-end marketing measurement guide
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
Mindshare and Madison sweep 2019 Smarties Excellence Awards
Mindshare rules Smarties 2019 shortlists
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
ABP News Network CEO Avinash Pandey appointed board member of Mobile Marketing Association
HUL’s Priya Nair and GroupM’s Sameer Singh appointed Chairperson and Co-Chairperson of MMA India