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How marketers can navigate advertising in a privacy-first world
In Digital
Sandeep Bhushan to part ways with Meta Business Group India in 2022
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
MX Studios to present MMA reality show ‘Kumite 1 Warrior Hunt’
In Digital
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
ManoramaOnline unveils its Christmas campaign
In Digital
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
Treat each brand as a separate living and breathing entity, says Srinivas Seshadri of Interactive Avenues
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
Sony Yay! plans July line-up packed with interactive engagement for kids
MMA India announces 10th edition of Smarties India Awards 2021
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
Football transfer expert Fabrizio Romano joins hands with Sportskeeda
In Digital
40% organisations at a nascent stage in MarTech capabilities
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
MMA & Isobar India launch ‘The Voice Playbook'
Amit Jain, MD of L’Oréal India, is Chairperson of MMA India’s Board of Directors
In Digital
MMA and GroupM launch Modern Marketer Reckoner