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Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
In Marketing
Creating goodwill with positive stories, Rajeev Chaba shares MG Motor’s vision
Creating goodwill with positive stories, Rajeev Chaba shares MG Motor’s vision
In Advertising
Digital-first MG Motor also bets on traditional mediums for launch of Hector 2021
Digital-first MG Motor also bets on traditional mediums for launch of Hector 2021
In Marketing
Acquisitions and takeovers are integral part of a company, it's heritage that matters, says MG Motor India's Gaurav Gupta on the brand's Chinese ownership
Acquisitions and takeovers are integral part of a company, it's heritage that matters, says MG Motor India's Gaurav Gupta on the brand's Chinese ownership
In Marketing
Can Indian media platforms survive sans advertising by Chinese brands?
Can Indian media platforms survive sans advertising by Chinese brands?
In Advertising
Hold back or spend? How brands should plan media during Covid-19
Hold back or spend? How brands should plan media during Covid-19
In Marketing
We will be focused on TV and digital after Covid crisis are over, says Udit Malhotra of MG Motor
We will be focused on TV and digital after Covid crisis are over, says Udit Malhotra of MG Motor
In Marketing
Businesses leading in customer experience are three times more likely to have exceeded business goals in 2019: Report
Businesses leading in customer experience are three times more likely to have exceeded business goals in 2019: Report
In Digital
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
In Advertising
316 finalists for Effie 2020
316 finalists for Effie 2020
In Advertising
Brands that sent engagement meters racing through 2019 on Twitter
Brands that sent engagement meters racing through 2019 on Twitter
In Digital
How the economic slowdown has become a testing time for India's creative industry
How the economic slowdown has become a testing time for India's creative industry
In Marketing
In-depth: Brand-marketer relationship – the long lost love
In-depth: Brand-marketer relationship – the long lost love
In In-depth
MG Motor India’s Pallavi Singh steps down as Head of Marketing
MG Motor India’s Pallavi Singh steps down as Head of Marketing
In Marketing
Going glocal is the new flavour of season for brands
Going glocal is the new flavour of season for brands
In Marketing
In-depth: Is your purpose-driven advertising meeting business objectives?
In-depth: Is your purpose-driven advertising meeting business objectives?
In In-depth
Goafest 2019: Dentsu Webchutney, COG Digital + Design dominate second day at Abby
Goafest 2019: Dentsu Webchutney, COG Digital + Design dominate second day at Abby
In Advertising
British actor Benedict Cumberbatch is brand ambassador of Morris Garages India
British actor Benedict Cumberbatch is brand ambassador of Morris Garages India
In Marketing
Havas Media India appoints R. Venkatasubramanian as National Head of Investments
Havas Media India appoints R. Venkatasubramanian as National Head of Investments
In Advertising
MG Motor partners with Adobe for pre-launch digital strategy in India
MG Motor partners with Adobe for pre-launch digital strategy in India
In Digital
Strategic appointments at MG Motor India
Strategic appointments at MG Motor India
In Marketing
MG Motor India turns the spotlight on Padma Shri awardee Sudha Varghese’s work
MG Motor India turns the spotlight on Padma Shri awardee Sudha Varghese’s work
In Advertising
MG Motor India #MGChangemakers salutes six women who drove a positive change in society
MG Motor India #MGChangemakers salutes six women who drove a positive change in society
In Marketing
Happy mcgarrybowen adds Vimal Singh and Varun Khullar in Gurgaon creative team
Happy mcgarrybowen adds Vimal Singh and Varun Khullar in Gurgaon creative team
In Advertising