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In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
Environmental change is inevitable, best way to thrive is to create conscious & intentional changes: Govind Pandey of TBWA\India
Ad world recounts benefits of in-office work & in-person meetings as Omicron disrupts agency life yet again
DDB Mudra brings Taproot Dentsu’s Neeraj Kanitkar onboard as ECD West
Ad agencies better prepared for the third Covid wave, impact on business unlikely
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
Strategy for 2022 is to create an everyday consumption proposition for markets where we’re strong: Gourav Rakshit of Viacom18
In Digital
India Today’s 46th anniversary issue hits the stands with 25% surge in circulation; reports highest-ever issue revenue
In Print
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
Gaana to improve its marketing efficiency by 50% by 2022
In Digital
Havas Media Tribes rolls out an OOH campaign for Swiggy Instamart
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Zee5 Intelligence Monitor will offer increased value and differentiation to our advertisers: Rajiv Bakshi of ZEEL
IN10 Media’s infotainment channel Epic readies itself for a metaverse future
Traditional media to get lion’s share in ad spends for digital-first Truecaller
India's content ecosystem will drive growth of video streaming in the country: Gaurav Gandhi
ZEEL launches second edition of #TVIsFamily campaign on World Television Day
Online shopper base grew by ~25% (YoY) during festive season; 57% of total shoppers are from Tier 2+ cities: RedSeer
Zee Cinema's new brand campaign ‘Rehna Hai Saath Saath’ celebrates the spirit of unity
Zee Cinema celebrates the strength of togetherness with their new brand campaign ‘Rehna Hai Saath Saath’
MX TakaTak launches Diwali campaign #TodPhodDiwali
In Digital
Sonata launches festive season campaign in Tamil and Marathi languages
Regional GECs continuously driving growth with unique content line-up, say experts
The Advertising Club will virtually host Effie India Awards 2021 on October 29