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IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away
Amazon announces layoff of close to 18,000 staff; Salesforce to cut 8,000 jobs
Normalcy returning, no discounted ad rates this festive season: Rajeev Beotra of HT Media
Manforce condoms celebrates Father’s Day with a quirky video in continuation with #BetterEndings campaign
Despite lockdown relaxations, brands to remain cautious on ad spends
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
In Print
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Film shoots on hold with lockdown-like restrictions in Maharashtra till May 1
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
In Print
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Why esports still to become a preferred destination for brands
In Digital
Globale Media records 500% growth at the end of FY 2020-21
In Digital
Ice-cream brands to bring joy to media platforms this summer
BARC India unveils third edition of its yearbook ‘The Year After Two Thousand and Nineteen’
Social commerce to reinvent future, says Sunny Kataria of OLX
In Digital
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
Inox signs pan-India advertising deal with Manyavar, unveils campaign
Sachin Kamble joins Gaana as Head of Content Licensing
In Digital
Vaccine rollout give media agencies hope for recovery from April 2021
IAA to host its annual Retrospect and Prospects programme in New Delhi
HT Smartcast and SPYM use art of storytelling to cheer up kids
In Digital
National Geographic India wins Asia’s Best Infotainment Programme at 2020 Asian Academy Creative Awards
Despite unlocking, OTT platforms retain audiences and will continue to grow