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Reputation crisis: What can get edtech brands out of the woods
ABP Ananda starts Durga Puja festivities with three marquee properties
Havells’ campaign featuring Mamta Mohan Das promotes its kitchen appliance range
BBC Studios partners with BookMyShow Stream to launch ‘BBC First’ branded zone as a widget on its TVOD platform
Filter Coffee Co wins digital mandate for barbershop chain Truefitt & Hill in India
In Digital
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In-depth: Shrinkflation – What brands lose by reducing product size
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Breaking the time barrier: How will Quick Commerce work?
Will ‘Sustainability’ be the keyword for brands in the years to come?
Advertising veteran Gerson Da Cunha, 92, passes away
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
Crypto players unlikely to go slow on advertising despite government's concerns
Pan-masala brands may have to leave the idea of using celebrities, say experts
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Why Ford India’s exit is a marketing failure
Reliance Retail banks on BPL's high brand recall to get customers into the store
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital
How wrong marketing strategy turns into a horrible consumer experience
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Sony Yay! brings a comedy adventure show for kids ‘Bhaalu Ye Bindaas Hai’
When should a brand apologise?
Dentsu International elevates two seniors as part of strategic re-set of global brand leadership in Carat, dentsu X
How conquering the last mile has become critical for brands