Rising Star Awards 2022 – October 12, Gurugram - RSVP HERE

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In-depth: Are traditional advertisers getting wary of spending on cricket?
Brands to splurge on Connected TV advertising this festive season
Parle Products’ new campaign for Hide and Seek Choco Fills Breakfast cereal aims to resonate with millennials
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Liqvd Asia bags digital mandate for Parle Confectionery
In Digital
Top news channels ate into smaller players’ pie; ratings to bring normalcy back
Advertisers welcome the ratings for news television, more money to flow into the genre
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
Advertisers worried as NTO 2.0 may affect reach of select TV channels
We aim to capture 8-10% of kids’ cereal market in a year: Krishnarao Buddha of Parle Products
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Parle Products forays into cereal category with Hide & Seek Fills
Sonu Sood debuts as news anchor on Good News Today; to host ‘Desh Ki Baat Sunata Hoon’ at 9 pm
Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
Good News Today to go on air on September 5
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
Brands worried as second Covid wave hits consumer sentiment in rural areas
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Ad rates for kids’ channels expected to return to 2019 levels this summer
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Parle’s Kismi captures the innocence of first crush in its Valentine’s Day campaign