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Patanjali steps up to challenge Johnson & Johnson with Shishu Care
In-depth: Millennial parents – marketing to a new consumer every year
Patanjali goes down South to double its revenues
Connecting with the future of the Indian telecom industry
Parle continues to be India’s top brand: Kantar Worldpanel
High repeat buys of Patanjali products prove the brand is here to stay: Ramakrishnan K, Country Head, Kantar Worldpanel
Huge scope for Retail and BFSI sectors in cinema advertising, says Ajay Mehta of GroupM’s Interactive TV
Cannes Lions 2017: Campaigns that stood out in each category
Digital commerce to reach Rs 220,330 crore by December 2017
In Digital
Kids act as brand consultant, says Kantar’s report
Google, Apple and Microsoft lead the BrandZ Top 100 most valuable global brands 2017
Zee Melt 2017: YouTube remains king of online video consumption: Culture Machine-Kantar IMRB study
Zee Melt 2017 announces speakers for ‘Disruptive Marketing’
Mindshare appoints R Gowthaman as Global Chief Strategy Officer for FAST
Is digital advertising growth at risk?
In Digital
Yes Bank, Apollo Hospitals, Vodafone among Business Superbrands 2017 winners
Dipstick: How damaging can a wrongly placed ad be?
Social media has higher reach but online video has better brand impact for Gen Z: Kantar Millward Brown
In Digital
BBDO’s Rajat Mendhi part of The Warc Awards’ Jury
WPP launches WPP Health & Wellness
In Digital
Lions Innovation announces 2017 Jury Presidents
Ogilvy launches Center for Behavioral Science
How does Gen Z respond to ads and consume media?
In Digital
Women spend twice the time spent by men on smartphones, says report
In Digital
Gen Z to give marketers a run for their money in 2017