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Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar
Kantar launches new youth study ‘#PlanetY’
Mastercard lists six ways to win with the millennials
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital
Marquees 2019 honours the best in Indian marketing
WPP completes transaction to sell 60% of Kantar to Bain Capital
Kantar releases 2020 Media Trends & Predictions report
In Digital
Kantar partners with VTION to roll out ‘OTT Audience Measurement’ solution
What brands can learn from Patanjali’s steep decline
Diageo sponsors global rollout of Creative Equals Returner scheme to support 100 women to return to creative industries
eCommerce players should focus beyond discounts, look into product quality, says WPP Country Manager CVL Srinivas
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16
In Digital
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
BrandZ: Economic slowdown pulls down the growth of India’s top 75 brands to just 6%
Experts debate on ways to beat economic slowdown
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
WPP and InMobi Group join hands to co-build unique benefits for marketers
Mindshare rules Smarties 2019 shortlists
Putting data at core with human insight will help achieve real growth, says Institute for Real Growth
In Digital
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
WPP records maximum growth from India in H1’19
Banks should use data bank to enhance customer experience, focus on women: Sussane O’Gorman of Kantar
WPP to sell 60% stake of Kantar to Bain Capital
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital
Twitter to launch Flight School Live programme for agencies in India
In Digital