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Star and Disney India launch Sirius to enable digital-like targeting on television
In Digital
HDFC Bank will spend heavily on digital, go slow on TV
Netflix, Tata Sky top Kantar CX+ India rankings
In Digital
Kantar names Alexis Nasard as its new global CEO
In Digital
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
Will Urban Company invest as big in IPL 2020 as last season?
WPP India revenue down 25% in Q2
SVOD platforms experience massive growth, 82% consumption surge in urban India over last one year: says Kantar report
In Digital
WARC Media Awards 2020: Effective Use of Partnerships and Sponsorships jury named
Average time spent on Instagram and ShareChat doubled after ban on Chinese apps: Kantar
In Digital
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Total brand value of most valuable brands increases by 5.9% despite pandemic
Cannes Lions Live: Lessons from winning campaigns that helped brands sail through economic turmoil from the ’80s to 2000s
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
Lastmile Solutions brings PackImpressions, a virtual packaging and printing expo
In Print
Marketers will need to find growth in the post-pandemic recession
Wunderman Thompson South Asia’s ‘21 Times Health’ report: Effects of coronavirus on health, pharma, wellness categories
E-commerce will outperform retail in the year ahead: Kantar’s Covid-19 Barometer
In Digital
Rural India propels digital revolution, registers 45% internet growth; urban India matures at 11% growth
In Digital
Kantar’s MSE report: Covid-19 negatively impacts 79% of micro and small businesses (MSEs)
In Digital
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
Massive cost-cutting at WPP as Covid-19 crisis impacts revenues
#CoronavirusOutbreak: OTT Audio Streaming Apps’ time spent up by 42%
Confident of further progress against 2021 targets: WPP CEO Mark Read after drop in 2019 sales