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Search Results for 'Kantar'
How gender portrayal in advertising evolved over the years
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
There will be 900 million internet users in India by 2025 led by rural growth: IAMAI Kantar report
In Digital
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
Hansa Research appoints Kantar’s Sandeep Ranade as Executive VP & Quantitative Research Head
MRSI elects new managing committee with Manish Makhijani as President
In-depth: Shrinkflation – What brands lose by reducing product size
All WPP agencies to remain shut for four days, beginning July 8
Kantar launches FMCG OOH consumer panel in India
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
OMD India appoints Charul Tomar as its new Head of Strategy
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
UN Women celebrates first anniversary of Unstereotype Alliance’s India Chapter
Indians becoming more conscious about impact of human activity on climate change & other environmental factors: Kantar report
Will ‘Sustainability’ be the keyword for brands in the years to come?
Kantar announces Link AI’s availability on its market research platform
Kantar Annual Trends 2022 defines 10 themes on which consumers are preparing themselves
Gaana to improve its marketing efficiency by 50% by 2022
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Purvi Mistry joins Tilt Brand Solutions as Senior Director – Strategy