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Indian language news consumer shows increased propensity for online transactions: Kantar-Google report
In Digital
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
1 in 3 marketing and insights teams execute against their sustainability plans and measure progress: Report
Kantar appoints Cheong Tai Leung as CEO of its Insights Asia Pacific business
GroupM’s Finecast to launch addressable TV report with Kantar on December 7
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
Mindshare appoints Mausami Prasad as National Head of Strategy and Insights
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
Vim makes it to the ‘Brands of the decade’ list by Kantar
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
There will be 900 million internet users in India by 2025 led by rural growth: IAMAI Kantar report
In Digital
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
Hansa Research appoints Kantar’s Sandeep Ranade as Executive VP & Quantitative Research Head
All WPP agencies to remain shut for four days, beginning July 8
Kantar launches FMCG OOH consumer panel in India
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
Kantar Marketplace adds AI-powered digital ad testing to platform
In Digital
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Indians becoming more conscious about impact of human activity on climate change & other environmental factors: Kantar report
Kantar announces Link AI’s availability on its market research platform