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91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Mondelez India appoints Nitin Saini as Vice-President, Marketing
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Mindshare appoints Mausami Prasad as National Head of Strategy and Insights
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
Vim makes it to the ‘Brands of the decade’ list by Kantar
How gender portrayal in advertising evolved over the years
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
There will be 900 million internet users in India by 2025 led by rural growth: IAMAI Kantar report
In Digital
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
Hansa Research appoints Kantar’s Sandeep Ranade as Executive VP & Quantitative Research Head
MRSI elects new managing committee with Manish Makhijani as President
In-depth: Shrinkflation – What brands lose by reducing product size
All WPP agencies to remain shut for four days, beginning July 8
Kantar launches FMCG OOH consumer panel in India
Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
OMD India appoints Charul Tomar as its new Head of Strategy
ASCI releases guidelines on harmful gender stereotypes
WPP India’s Apoorva Bapna named in global Empower Role Model Lists 2022