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FinMin considering classifying online games as games of skills, chance; levying differential GST rates
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
CTV in India – A scale not proportionate to the hype
In Digital
HT Media refreshes its flagship Hindi brand; launches the all-new, digitally enhanced Hindustan
In Print
FieldFresh Foods unveils new corporate identity – Del Monte Foods
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital
Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
In Digital
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
Indian adex down 20% to Rs 57,900 crore in FY21, rebound by FY22, says KPMG
Online Fantasy Sports operators’ gross revenues grow 3X in FY20
In Digital
GroupM Brew 2020: OTT space is not as fragmented as most people think, says Tarun Katial of Zee5
Deccan Chronicle shuts Bengaluru and Kerala editions
In Print
MX Player raises Rs 775 crore from Tencent and Times Internet
In Digital
In-depth: TRAI’s NTO impact on distribution business
In-depth: HD channels take a hit after NTO but is the effect long term?
Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital
India has the highest number of consumers who are influenced by advertising: KPMG report
Indexation on regional will soon increase, says Sudhanshu Vats of Viacom18
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
M&E industry is on the road to recovery; ad revenue to grow at 15% CAGR, says KPMG
Personalisation and integrity are two important pillars of customer experience in India: KPMG report
Will radio see double digit growth in 2018?
In Radio
Decoding digital ads: How brands are constantly innovating to engage with demanding customers
In Digital
Print media in India is alive and growing, says ABC’s latest report
In Print