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: FinMin considering classifying online games as games of skills, chance; levying differential GST rates
In Marketing

: In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
In Television

: CTV in India – A scale not proportionate to the hype
In Digital

: HT Media refreshes its flagship Hindi brand; launches the all-new, digitally enhanced Hindustan
In Print

: FieldFresh Foods unveils new corporate identity – Del Monte Foods
In Marketing

: Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital

: Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital

: Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
In Digital

: Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print

: Indian adex down 20% to Rs 57,900 crore in FY21, rebound by FY22, says KPMG
In Advertising

: Online Fantasy Sports operators’ gross revenues grow 3X in FY20
In Digital

: GroupM Brew 2020: OTT space is not as fragmented as most people think, says Tarun Katial of Zee5
In OTT

: Deccan Chronicle shuts Bengaluru and Kerala editions
In Print

: MX Player raises Rs 775 crore from Tencent and Times Internet
In Digital

: In-depth: TRAI’s NTO impact on distribution business
In In-depth

: In-depth: HD channels take a hit after NTO but is the effect long term?
In In-depth

: Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital

: India has the highest number of consumers who are influenced by advertising: KPMG report
In Advertising

: Indexation on regional will soon increase, says Sudhanshu Vats of Viacom18
In Television

: Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
In Advertising

: M&E industry is on the road to recovery; ad revenue to grow at 15% CAGR, says KPMG
In Advertising

: Personalisation and integrity are two important pillars of customer experience in India: KPMG report
In Marketing

: Will radio see double digit growth in 2018?
In Radio

: Decoding digital ads: How brands are constantly innovating to engage with demanding customers
In Digital

: Print media in India is alive and growing, says ABC’s latest report
In Print

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