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With AI-generated imagery, we’ve seen significant levels of stickiness on social media: Sampurna Rakshit
In Digital
Wavemaker helps Natural Diamond Council integrate 6 jewellery brands in ‘Made In Heaven’
Jewellery brands betting big on regional language newspapers
In Print
Malabar Gold & Diamonds renews association with NTR Jr as brand ambassador
Malabar Gold & Diamonds renews association with actor NTR Jr as brand ambassador
Customer characteristics of jewellery marketing
Jewellery brands are going all out to woo consumers this Diwali
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
Melorra appoints Domino’s India’s Kushal Singh as Head of Marketing
Mirum India bags GRT Jewellers’ marketing automation mandate
Traditional media to get lion’s share in ad spends for digital-first Truecaller
How Senco is trying to break the clutter of wedding jewellery ads
hoichoi garners 4X growth in viewership in a year, plans to double investment in launching Originals
In-depth: Jewellery brands to increase ad spends by 30% this festive season
Bhima Jewellery reflects ethos of inclusivity in its ‘Pure as Love’ campaign
2021 may see rise of David syndrome as established brands will face a threat from rank outsiders: Anil Nair of VMLY&R India
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Can Indian luxury brands capture the global imagination?
Only innovation in marketing can drive deeper engagement with consumers, says Sujala Martis of Platinum Guild International
Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
In Digital
Mirum India bags digital marketing automation mandate of Joyalukkas
In Digital
Jewellery brands confident Dhanteras will push them out of gloom
Jewellery brands have high hopes from festive season, to spend big on digital
Tanishq showcases ‘Swayahm’ collection outdoors
ASCI processes complaints against 208 advertisements, upholds 89 of them in June 2018