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Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science’s ad verification program goes live with Netflix
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
In Digital
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
In Digital
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
In Digital
How brands can leverage programmatic for CTV and DOOH
In Digital
99% of consumers say privacy is important when browsing online: Integral Ad Science report
In Digital
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
Criteo expands Retail Media offerings across six markets in the Asia Pacific
In Digital
FMCG quickly adopting measures for brand safety, ad fraud and viewability
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
Biometric study by IAS shows a halo effect for ads
In Digital
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare and Zilliqa launch ‘Project Proton’
GroupM announces global rollout of viewability standards
Zee Melt 2016: Experts debate effectiveness of ads on digital
In Digital
Focus on ad viewability and big data at Zee Melt 2016
Havas Media Group launches ‘Meta Quality Barometer’