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How important is conversational insights-first strategy for business growth
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Ceat’s latest TVC featuring Aamir Khan showcases the 5-star BEE ratings of its premium tyres
Inshorts Group appoints Abhijeet Ranjan as Chief Revenue Officer for Public app
In Digital
Inshorts takes users on a ride in Tata Motors' latest campaign for its Kaziranga edition
Swiggy’s #SantaOpenToWork campaign offers a quirky, timely take on Christmas
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Cadbury Dairy Milk urges Gen Z to take a stand against cyber bullying
Inshorts raises $60mn from Vy Capital, existing investors
In Digital
Max Bupa triggers awareness around importance of health insurance in new spot
Blue Dart brings in Network Advertising as creative and media partner, unveils campaign
82% public in favour of extending lockdown in India beyond April 14
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
Livspace attempts to raise awareness through its maiden campaign, #LivspaceYourSpace
Rising Star: Neha Kumra, Group Head (Copy), Isobar
Spotify embarks on ‘There’s A Playlist For That’ in India
Guest Times: How India’s publishers can turn the tide of today’s landscape
Brands inject a dose of patriotism in their Independence Day campaigns
inshorts launches #FactItUp campaign to cash in on FIFA fever
Inshorts launches new ad property with Raymond’s Khadi campaign
No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar
In Print
Dipstick: Can news apps drive business in future?
Short mein jaano, goes the tagline of Inshorts
IAMAI Digital Awards: Interactive Avenues is Best Digital Agency of Year
In Digital