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What will it take to grow cinema advertising’s pie in Indian adex?
Inox Leisure reports ad revenue of Rs 35 crore in Q3FY23
PVR’s ad revenue grows 38.5% QoQ to Rs 792 crore in Q3 FY23
Inox and PVR merger gets NCLT nod
Barista Coffee Company hires Priyankar Singh as General Manager - Marketing
INOX to broadcast Coldplay’s Argentina concert live in cinemas
Record-beating 1.8 crore viewers tune into India-Pakistan T20 World Cup match on Disney+ Hotstar
Inox signs agreement with ICC for live screening of ICC T20 Men’s World Cup 2022 matches in cinemas
Indian Deaf Cricket Association (IDCA) unveils specially-abled cricket team India Jersey for DICC T20 Champions Trophy 2022
CCI rejects complaint against proposed merger of Inox and PVR
Reduced government spends continue to put pressure on cinema advertising
Kwality Wall’s introduces interactive gaming experience on Inox’s cinema screens for audience
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
Inox ties up with ESFI to popularise esports through big-screen video gaming experience
How brands are leveraging increased footfall in cinema halls on back of sporting events
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Inox Group’s ‘Aayega India’ campaign supports Team India at Tokyo 2020 Olympics
Inox signs pan-India advertising deal with Manyavar, unveils campaign
How multiplexes can tackle safety concerns after reopening
War of words between Producers Guild and multiplexes over release of movies on OTT platforms
IAA brings A&M leaders together to sing for the industry
Is ‘Jio First Day First Show’ a threat to India’s film exhibition industry?
Manoj Deb launches independent creative design agency VenaCava
BITM bags social communication mandate for ResMed
In Digital
Bang in the Middle wins strategic and mainline communication duties for DLF Place Saket